Top Google Searches in 2024

2024 saw the dominance of topics related to sports, elections, and pop culture in Google searches. Copa América and the UEFA European Football Championship emerged as the top two globally searched sports events, while the U.S. Election garnered the most attention in the news category. The movie "Inside Out 2" became the most searched film, and Kendrick Lamar's "Not Like Us" led the list of trending songs.

Top Global Trending Searches The most trending search queries worldwide in 2024 showed widespread interest in major international sports events, including Copa América, the UEFA European Football Championship, and the ICC Men's T20 World Cup. Additionally, cricket matches between India and England, as well as India and Bangladesh, also attracted a large volume of searches, indicating the sport's particular appeal in countries with strong cricket traditions. The passing of Liam Payne, former member of One Direction, caused a large wave of searches, reflecting public interest in artists. Other highly searched topics included Donald Trump, iPhone 16, the Olympics, and Catherine, Princess of Wales, showing attention to political figures, new tech products, major global events, and royal news.

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Search Trends in the United States In the United States, top searches reflected a focus on domestic issues, with "Election" and the names of politicians like Donald Trump, Kamala Harris, and Joe Biden holding prominent positions. The New York Times game "Connections" also garnered significant interest, showing the popularity of online puzzle games. Similar to the global trend, Copa América was also among the top searches in the U.S., possibly because the tournament was hosted in the country. Other events like tracking Hurricane Milton, the Olympic medal count, and the passings of artists like Toby Keith and Liam Payne also interested U.S. users.

Trending Searches by Category

• News Globally, the U.S. Election was the most searched news topic, indicating widespread global interest in American politics. News about record heatwaves and the Olympics also attracted significant attention worldwide, reflecting concerns about climate change and interest in international sporting events. Natural disasters such as Hurricane Milton and Typhoon No. 10 also generated considerable search volume. In the United States, besides the election, events like Copa América, the Olympics, Hurricane Milton, and Hurricane Helene were among the most searched news topics. Other topics like the Paralympics, Project 2025, information about the shooting involving Trump, and House election results also captured the interest of U.S. users.

• Sports Major international sports events dominated sports-related searches globally in 2024. Copa América led the search trends, followed by the UEFA European Football Championship and the ICC Men's T20 World Cup. Cricket matches between India and England, as well as India and Bangladesh, also attracted significant interest. In the United States, athletes such as Mike Tyson, Imane Khelif, and Simone Biles were among the most searched individuals. Sports teams like the New York Yankees, Los Angeles Dodgers, Inter Miami CF, Bayer 04 Leverkusen, and Boston Celtics also drew major attention.

• Entertainment In entertainment, Disney and Pixar's "Inside Out 2" was the most searched film globally. Other films like "Deadpool & Wolverine," "Saltburn," "Beetlejuice Beetlejuice," and "Dune: Part Two" also received significant interest. Regarding television shows, Netflix's "Baby Reindeer" was the most searched program worldwide. Other shows like "Fallout," "House of the Dragon," "Heeramandi," and "Shōgun" also attracted considerable attention. Diddy and Usher were the two most searched musicians globally. Katt Williams led the list of most searched actors, followed by Pawan Kalyan, Adam Brody, Ella Purnell, and Hina Khan. Kendrick Lamar's "Not Like Us" was the most trending song globally.

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  Passings 2024 saw the passing of many famous figures, leading to large search volumes for these individuals. Liam Payne, Toby Keith, and O.J. Simpson were the three individuals whose passings were most searched for globally. Other notable figures included Shannen Doherty, Akira Toriyama, Ratan Tata, Alain Delon, Maggie Smith, James Earl Jones, and Silvio Santos.

   

• Food & Recipes The Olympic village chocolate muffin recipe became the most searched recipe globally in 2024, likely due to the viral story of Norwegian swimmer Henrik Christiansen and his love for the treat during the Olympics. Other searched foods and recipes included Tanghulu, Tini's mac and cheese, pickled mango cucumber, Dubai chocolate, thick bean salad, chia seed water, the "sleepy girl" recipe, lemongrass lemon recipe, and the viral cucumber salad.

• Games The New York Times puzzle game "Connections" topped the list of most searched games globally in 2024. Other games that attracted significant attention included "Palworld," "Infinite Craft," "Sprunki," "Helldivers 2," "Wuthering Waves," "Black Myth Wukong," "Strands," "Brawl Stars," and "PokeRogue." In the United States, New York Times games like "Connections" and "Strands" were particularly popular.

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• Aesthetics & Lifestyle In the United States, several aesthetic trends garnered significant interest in 2024. The "mob wife aesthetic," characterized by '80s glamour with mini skirts, oversized fur coats, and voluminous hairstyles, became the most searched style trend. Other trends included the "Nancy Meyers aesthetic," focusing on cozy and nostalgic interior design, and the "Y3K aesthetic," inspired by sci-fi and futuristic elements.

• Most Searched People Donald Trump was the most searched person globally in 2024, indicating continued worldwide interest in the former U.S. President. Catherine, Princess of Wales, and U.S. Vice President Kamala Harris were also among the most searched people globally, reflecting attention towards the British royal family and U.S. politics. Algerian boxer Imane Khelif also attracted significant attention, along with U.S. President Joe Biden and boxer Mike Tyson. Other figures on the list included JD Vance, Lamine Yamal, Simone Biles, and Diddy. In the United States, the list of most searched people was similar, with Donald Trump and Kamala Harris leading, followed by JD Vance, Joe Biden, and Catherine, Princess of Wales. Other figures on the U.S. search list included Tim Walz, Mike Tyson, Jill Stein, Usher, and Imane Khelif.

• Top Google Questions The most searched questions on Google in 2024 were diverse, ranging from basic questions about time and date to more complex queries about technology and health. "What time is it?" was the most searched question in the U.S., showing people's reliance on Google for basic information. Other popular questions included "what is today?", "when does school start?", "what day is it?", and "where am i?". Tech-related questions like "what is my ip?" and "what is ai?" were also highly searched, reflecting interest in online security and artificial intelligence. Globally, "What is my IP?" was also a top question, along with "What to watch?", "What dinosaur has 500 teeth?", "Where is my train?", "What the font?", and questions related to cricket and holidays. Some existential questions like "Why is the sky blue?" and "What do dreams mean?" were also among the most searched questions in the U.S.

• Online Products & Services Google.com and YouTube.com were the two most visited websites worldwide as of November 2024. Social media platforms like Facebook, Instagram, and Reddit also maintained large traffic volumes. Regarding online products, demand for water bottles, beard oil, notebooks, bamboo pillows, sports bras, reusable shopping bags, pilates rings, green tea stick masks, bath bombs, and pet car seat covers was trending upwards. Other products like bakuchiol serum, padel rackets, mushroom chocolate, bamboo pajamas, niacinamide lotion, ADHD supplements, beetroot gummies, menstrual cups, mushroom coffee, and caffeine gummies also showed growth in searches. Popular online services included advertising on Google Ads, Bing Ads, and social media platforms. Video streaming services like Netflix, Disney+, and Hulu continued to attract large user bases. iGaming platforms and e-commerce sites like Amazon and Temu were also very popular.

2024 was a year where major sporting events, significant political elections, and standout moments in pop culture captured major attention on Google. Copa América and the UEFA European Championship demonstrated the global appeal of football, while the U.S. Election showed widespread interest in American politics. The entertainment sector saw the success of films like "Inside Out 2" and songs like "Not Like Us," reflecting diverse audience tastes. The passings of notable figures from various fields also elicited strong public responses. Search trends for food and games indicated interest in personal hobbies and home entertainment. Finally, the popularity of frequently asked questions and online products and services highlighted how people use Google to find information, entertainment, and meet their daily needs.

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